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bemyfriends Accelerates Global Service Expansion by Naming Woo-seok Seo Co-CEO


The former CEO of Weverse Company will oversee bemyfriends' expansion of its b.stage service, which will cement its position as a leader in the creator economy.

(SEOUL, Korea) January 11, 2022 – bemyfriends, a startup specializing in the global fandom business, has announced the hiring of Woo-seok Seo, former CEO of beNX (now known as Weverse Company) and technical advisor for HYBE Corporation, as co-CEO. Seo will help bemyfriends lead the global creator economy by guiding the company’s business strategy and overseeing the global expansion of its new bespoke platform builder, b.stage.

Seo has been key to leading technological development and strategic investments in promising Korean companies including Delivery Hero and GS Shop. He also established beNX, a platform subsidiary of HYBE Corporation, and successfully launched Weverse and Weverse Shop. He developed and operated a platform based on a fandom mechanism that led to cross-border e-commerce across 220 countries, and he has contributed greatly to the globalization of the pop artist fan economy.

“I am pleased to announce that with the addition of Woo-seok Seo, bemyfriends has the competitiveness to lead not just the Korean market, but the global market as well,” said bemyfriends CEO Aaron Bae. “In the future, we will accelerate the establishment of an ecosystem so that creators around the world can take ownership of their content and generate profits without platform restrictions.”

“bemyfriends already has all the capabilities to enter the global market,” added Seo.

bemyfriends’ b.stage service allows creators to build their own unique platform that they can use to strengthen their fanbase and generate revenue at the same time. Having raised $2.5 million during a seed investment round immediately after its founding in 2021, the company announced the Korean launch of its b.stage beta service in November of last year. After raising an additional $8 million in funding, bemyfriends launched its global beta service on January 5.

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