KQ Entertainment Launches Their Own App ‘TOKTOQ’ by Strengthening Partnership with bemyfriends
by BEMYFRIENDS07.18.23
- KQ Entertainment selects bemyfriends as its global fandom business partner
- bemyfriends partners with KQ entertainment to drive business growth and foster synergistic outcomes in global markets.
Seoul, Korea - Tuesday 18 July, 2023 - KQ Entertainment has entered into a strategic partnership with bemyfriends to launch exclusive fan platforms and a dedicated app aimed at enhancing the fandom business of groups ATEEZ and xikers. Through this collaboration, KQ Entertainment will leverage bemyfriends' IT technology and extensive fandom business expertise to accelerate the growth of its global K-Pop fandom.
ATEEZ and xikers are both K-Pop groups that dominate the market with their extensive global fandoms. In order to gather fans all over the world into a single place with exclusive communities for ATEEZ (ateez.kqent.com) and xikers (xikers.kr), KQ Entertainment has adopted b.stage, the all-in-one fandom business solution developed by bemyfriends. b.stage offers a wide range of features such as memberships, global eCommerce, and community. KQ Entertainment will also launch their own app called TOKTOQ as part of its partnership with bemyfriends.
TOKTOQ, KQ Entertainment's dedicated app, will provide a unique space for artists and fans around the world to enjoy a more convenient b.stage experience. At first, TOKTOQ will enable users to view the latest news from their favorite artists, starting with ATEEZ and xikers, in one place, and receive push notifications of newly released content before anyone else. The entertainment company intends to expand its unique service offerings on TOKTOQ to eventually include a variety of artists and global fan communities.
"b.stage is a SaaS-based fandom solution that empowers business owners with complete ownership of the data on their platforms," says Brice Lee, co-CEO of bemyfriends. "With access to data from a wide range of fans across the globe, businesses can strategically shape their future business initiatives and craft content that delights fans. As a fellow emerging company in the global market, bemyfriends will make every effort to support KQ Entertainment with features, services, and consulting to generate business synergies via our partnership."
bemyfriends is a global fandom business company founded on extensive expertise and advanced technology in the industry. The company developed and continues to improve the ultimate fandom business solution b.stage, while also providing consulting services related to global eCommerce and the IP business to help b.stage owners grow their businesses.
bemyfriends has proved the scalability of the fandom business by acquiring clients in a variety of industries in Korea and beyond, from K-Pop to eSports, media, and content. Earlier this year, it also formed a strategic partnership with UTA (United Talent Agency), a major US talent agency, as part of its ongoing efforts to promote the fandom business around the world.