bemyfriends Redefines Fandom Business Ecosystem Value Chain with Dreamus Company Acquisition
by BEMYFRIENDS10.31.25
- Signs share purchase agreement with SK Square's subsidiary Dreamus Company, accelerating fandom business ecosystem development
- Integration of music streaming platform 'FLO' and 'b.stage' to encompass entire music industry ecosystem
- Secures $21 million investment from Goodwater Capital and partnership with Midas PE to accelerate global expansion
SEOUL, Korea - October 31, 2025 (Fri) - bemyfriends, operator of global fandom business solution 'b.stage', officially announced the signing of a share purchase agreement to acquire Dreamus Company, a subsidiary of SK Square.
This acquisition marks a strategic turning point for bemyfriends as it expands its business scope beyond fandom platforms to include music streaming, music distribution, and concert infrastructure. With the integration of Dreamus Company's music streaming platform 'FLO' and bemyfriends' 'b.stage', an innovative music platform is expected to emerge, combining fandom communication, commerce, and concerts beyond simple music listening.
Since launching b.stage's global service in 2022, bemyfriends has led the fandom business market by building over 300 fan platforms across diverse fields including K-POP, esports, musicals, and content. The company has recorded growth rates exceeding 300% year-over-year for two consecutive years and surpassed break-even point (BEP) as of September, proving its profitable business model.
This acquisition was driven by such growth and market expansion potential. Following strategic investment from Japan's Mitsubishi 'BRICKS FUND TOKYO', bemyfriends secured approximately $21 million in investment from global venture capital firm 'Goodwater Capital', which has invested in leading Korean unicorn companies such as Toss and Daangn. Additionally, the company pursued this acquisition of Dreamus Company through a strategic partnership with 'Midas Private Equity', a leading Korean private equity firm. The convergence of domestic and international investors who highly value bemyfriends' growth potential and the expansion of the fandom business market validates the strategic value of this acquisition.
Through this acquisition, bemyfriends has completed the fandom business value chain across the entire music and adjacent industries, encompassing: △music streaming △music distribution △fan platforms △membership and commerce operations △live communication △concert infrastructure.
Specifically, bemyfriends plans to strengthen synergies for fandom business expansion based on Dreamus Company's music distribution, production, and concert infrastructure. Furthermore, the company plans to build innovative services enabling one-stop access from music listening to fan communication, merchandise purchases, and concert bookings by integrating b.stage's core features—1:1 fan-artist communication, community, membership, and merchandise commerce—with FLO.
bemyfriends has set a goal to become the world's number one player in the global fandom business market in the mid to long term. Having already built a global ecosystem where fans communicate through b.stage in 230 countries worldwide, the company expects to accelerate global expansion in the music market through synergies with FLO.
Steve Seo, CEO of bemyfriends, stated, "bemyfriends has been on a mission to help all IPs with fandoms create sustainable businesses. The Dreamus Company acquisition is a strategic decision to expand this vision into the music industry and grow Dreamus into a company that leads a new paradigm for global music fandom," adding, "The combination of both companies will revolutionize the relationship between fans and artists, becoming a game changer that creates an unprecedented music fandom experience in the global market."
Meanwhile, bemyfriends is expanding into content IP fandom business by building the official fan community for <KPop Demon Hunters>, which recorded Netflix's all-time number one performance. Going forward, the company will focus on comprehensive partnerships and innovative platform development to enable various IPs to achieve sustainable growth based on global fandoms.
This acquisition marks a strategic turning point for bemyfriends as it expands its business scope beyond fandom platforms to include music streaming, music distribution, and concert infrastructure. With the integration of Dreamus Company's music streaming platform 'FLO' and bemyfriends' 'b.stage', an innovative music platform is expected to emerge, combining fandom communication, commerce, and concerts beyond simple music listening.
Since launching b.stage's global service in 2022, bemyfriends has led the fandom business market by building over 300 fan platforms across diverse fields including K-POP, esports, musicals, and content. The company has recorded growth rates exceeding 300% year-over-year for two consecutive years and surpassed break-even point (BEP) as of September, proving its profitable business model.
This acquisition was driven by such growth and market expansion potential. Following strategic investment from Japan's Mitsubishi 'BRICKS FUND TOKYO', bemyfriends secured approximately $21 million in investment from global venture capital firm 'Goodwater Capital', which has invested in leading Korean unicorn companies such as Toss and Daangn. Additionally, the company pursued this acquisition of Dreamus Company through a strategic partnership with 'Midas Private Equity', a leading Korean private equity firm. The convergence of domestic and international investors who highly value bemyfriends' growth potential and the expansion of the fandom business market validates the strategic value of this acquisition.
Through this acquisition, bemyfriends has completed the fandom business value chain across the entire music and adjacent industries, encompassing: △music streaming △music distribution △fan platforms △membership and commerce operations △live communication △concert infrastructure.
Specifically, bemyfriends plans to strengthen synergies for fandom business expansion based on Dreamus Company's music distribution, production, and concert infrastructure. Furthermore, the company plans to build innovative services enabling one-stop access from music listening to fan communication, merchandise purchases, and concert bookings by integrating b.stage's core features—1:1 fan-artist communication, community, membership, and merchandise commerce—with FLO.
bemyfriends has set a goal to become the world's number one player in the global fandom business market in the mid to long term. Having already built a global ecosystem where fans communicate through b.stage in 230 countries worldwide, the company expects to accelerate global expansion in the music market through synergies with FLO.
Steve Seo, CEO of bemyfriends, stated, "bemyfriends has been on a mission to help all IPs with fandoms create sustainable businesses. The Dreamus Company acquisition is a strategic decision to expand this vision into the music industry and grow Dreamus into a company that leads a new paradigm for global music fandom," adding, "The combination of both companies will revolutionize the relationship between fans and artists, becoming a game changer that creates an unprecedented music fandom experience in the global market."
Meanwhile, bemyfriends is expanding into content IP fandom business by building the official fan community for <KPop Demon Hunters>, which recorded Netflix's all-time number one performance. Going forward, the company will focus on comprehensive partnerships and innovative platform development to enable various IPs to achieve sustainable growth based on global fandoms.