bemyfriends and Dreamus Company Integrate Music IP Value Chain with Fandom Business to Target the Global Super Fan Market
by BEMYFRIENDS02.23.26
- bemyfriends and Dreamus Company to unveil super fan-focused business strategy at press conference on Monday, February 23
- Building a full music IP value chain connecting release, distribution, fandom, commerce, live performances tour, and global expansion
- 51 million global fans across both companies to be connected… Full-scale activation of IP Global Growth Partner strategy
SEOUL, Korea - February 23, 2026 (Monday) - bemyfriends, a global fandom business company, and Dreamus Company, an all-in-one global growth partner for music IP, held a press conference on February 23 to announce their vision for a "Building Global Superfan Business Ecosystem" and their mid-to-long-term business direction. Both CEOs took the stage to explain the strategic significance of the acquisition, the synergy structure, and the global expansion roadmap.
At the heart of this acquisition is the integration of fandom data and music distribution infrastructure into a single unified system. Previously, music distribution and fandom operations were managed separately. Through this combination, a seamless structure has been established — connecting everything from music release, fandom development, and on/offline fan experiences to global expansion. Artists can now directly own their fan data and integrate distribution, marketing, and commerce without managing their music activities and fandom business separately.
At the press conference, bemyfriends CEO Steve Seo presented under the theme "A New Chapter in Global Superfan Business." He introduced the "Fandom Business 360" model and global expansion strategy, emphasizing the uniqueness of bemyfriends.
"bemyfriends is the only company in the world that executes fandom business with both technological capability and operational execution," Seo declared. He added, "The essence of all IP business is distribution. The extent to which you can secure distribution channels that deliver IP value to the right audience determines who leads the IP business. When those who truly understand fans are equipped with distribution, the full value of IP can finally be realized. This acquisition is the execution of that answer."
Seo also presented a concrete roadmap for post-acquisition execution. He stated that the first priority is to connect Dreamus Company's music IP value chain to b.stage's clients — expanding music discovery, fan touchpoints, and business opportunities. This proven formula will then be aggressively applied to new global markets. In particular, he emphasized plans to rapidly build local fandom platforms through partnerships with music labels in India, Vietnam, and Southeast Asia, while actively pursuing strategic partnerships in major markets including the U.S. and China.
bemyfriends has been operating its "Fandom Business 360" service through its global fandom platform b.stage — spanning community, membership, content, commerce, global fulfillment, management services, and data analytics. The platform has surpassed 6 million cumulative members and 1 million monthly active paid users, with gross merchandise value exceeding KRW 80 billion as of 2025.
Dreamus Company CEO Kiyoung Lee then presented the company's "Music IP Lifecycle Partner" strategy — designed to ensure that music IP does not end as a one-time hit but continues to grow over time. He outlined a new growth model for increasing the lifetime value of IP through a full music IP value chain that spans release, streaming, fandom development, commerce, live performances tour, and global expansion.
Dreamus Company plans to strengthen its IP growth structure by combining Dingo's content production and media capabilities through its partnership with Makeus. With 40 million global subscribers, Dingo will function not merely as a viral channel but as a powerful marketing engine through which newly released music gets discovered.
The company also plans to expand its "Digital Fan Universe" through FLO — which has 5 million subscribers — transforming the listening experience into deep fan engagement. The strategy connects memberships, limited-edition digital packages, and live and merchandise recommendations into an artist-centric business model.
Lee also emphasized live performances as a key pillar of IP growth, positioning concerts as the pinnacle of fan experience and a hub for expanding IP business — with integrated design across membership, ticketing, follow-up content, and merchandise. Physical merchandise (MD) will also be expanded into a connected fan journey through platform albums, membership-linked products, and digital-inclusive packages, rather than fragmented purchases.
Furthermore, leveraging its global revenue — which accounts for approximately 25% of total sales — Dreamus Company will strengthen its role as a cross-border IP growth partner that shares the risk of IP expansion between Korea and global markets.
"Music is where fandom begins, and IP growth is the result of intentional design," said Dreamus Company CEO Kiyoung Lee. "Through a full music IP value chain that connects distribution, content, fan platforms, live, and commerce, we will build a foundation for artists and IPs to grow sustainably."
This acquisition represents an attempt to restructure the very architecture of the IP business on the foundation of fandom business expertise — offering a new alternative to the existing market order dominated by major distributors. Starting with K-POP, both companies will provide an integrated solution connecting music release to global fandom business for artists and IPs across Asia, working toward the completion of a global super fan business ecosystem.