bemyfriends Emphasizes the Need for the Fandom Business at SXSW 2023
by BEMYFRIENDS03.22.23
Since bemyfriends entered into a strategic partnership with United Talent Agency (UTA) in January, the global fandom business company has accelerated its expansion into the global market. While attending several international events such as the Sundance Film Festival, bemyfriends representatives have actively networked with global brand leaders.
On March 11, 2023, bemyfriends was one of the main hosts of a networking party at SXSW 2023 in the US, alongside the global company Tripadvisor and the creator-focused media company Candle Media. The three-hour event at the Uptown Sports Club in Austin, Texas brought together more than 150 brand leaders, creators, talents, athletes, chefs, and politicians to explore global business opportunities.
José Andrés, founder of World Central Kitchen, and Aaron Franklin of Franklin BBQ, two of the top chefs in South Texas, were on hand to serve food and cocktails. The presence of the celebrity chefs was a highlight for the event, especially since bemyfriends hosted the very first event after Aaron Franklin renovated the Uptown Sports Club.
On March 11, 2023, bemyfriends was one of the main hosts of a networking party at SXSW 2023 in the US, alongside the global company Tripadvisor and the creator-focused media company Candle Media. The three-hour event at the Uptown Sports Club in Austin, Texas brought together more than 150 brand leaders, creators, talents, athletes, chefs, and politicians to explore global business opportunities.
José Andrés, founder of World Central Kitchen, and Aaron Franklin of Franklin BBQ, two of the top chefs in South Texas, were on hand to serve food and cocktails. The presence of the celebrity chefs was a highlight for the event, especially since bemyfriends hosted the very first event after Aaron Franklin renovated the Uptown Sports Club.
▲ Invitation to the SXSW 2023 event where bemyfriends attended as one of the main hosts.
What is South by Southwest (SXSW)?
SXSW is the world's largest festival in the content space, usually held in March in Austin, Texas. It was named after the Alfred Hitchcock film "North By Northwest" (1959). Founded in 1987, SXSW is best known for its conferences and festivals that celebrate the convergence of technology, film, music, education, and culture. An essential destination for global professionals, the annual event started out as a music festival, but has since expanded to to include comedy showcases, film screenings, exhibitions, high tech, and plenty of networking opportunities.At SXSW 2023, bemyfriends organized its second networking party with UTA as one of the co-hosts. By forming a US-based network, bemyfriends is bringing its knowledge of the fandom business to the world and laying the groundwork for a full-fledged global business. bemyfriends' global activities are expected to help brands all over the world take their fandom business to the next level.
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Event hosts Hanna Park, CMO, and Samuel Hwiewon Son, VP of Business Development & Partnership, introduced bemyfriends in detail at the party.
The two representatives shared their insights with global brand leaders, creators, and talents, with a key message—it is time to stop fighting for traffic and start nurturing fans. Explaining the link with fandom as a business strategy rather than mere marketing, they emphasized the importance and potential of the fandom business for all brands, whether corporate or personal.
The CMO and VP also talked about the value of owning your own fandom platform, content, and data, while sharing the outlook for the global fandom business based on the success of K-pop. Highlighting that the fandom business is a winning strategy in several industries and not just entertainment, they introduced the full range of services and solutions that bemyfriends offers.
What is South by Southwest (SXSW)?
SXSW is the world's largest festival in the content space, usually held in March in Austin, Texas. It was named after the Alfred Hitchcock film "North By Northwest" (1959). Founded in 1987, SXSW is best known for its conferences and festivals that celebrate the convergence of technology, film, music, education, and culture. An essential destination for global professionals, the annual event started out as a music festival, but has since expanded to to include comedy showcases, film screenings, exhibitions, high tech, and plenty of networking opportunities.
South By Southwest dedicates itself to helping creative people achieve their goals.
- SXSW Motto
- SXSW Motto
▶ Related articles:
Top brand leaders and bemyfriends at Sundance 2023
bemyfriends shares the importance of the fandom business for global companies and personal brands.
Event hosts Hanna Park, CMO, and Samuel Hwiewon Son, VP of Business Development & Partnership, introduced bemyfriends in detail at the party.
The two representatives shared their insights with global brand leaders, creators, and talents, with a key message—it is time to stop fighting for traffic and start nurturing fans. Explaining the link with fandom as a business strategy rather than mere marketing, they emphasized the importance and potential of the fandom business for all brands, whether corporate or personal.
The CMO and VP also talked about the value of owning your own fandom platform, content, and data, while sharing the outlook for the global fandom business based on the success of K-pop. Highlighting that the fandom business is a winning strategy in several industries and not just entertainment, they introduced the full range of services and solutions that bemyfriends offers.
▲ Brand leaders, creators, talents, athletes, chefs, and politicians from all over the world participated in the SXSW 2023 event with bemyfriends as the main host. @ Austin, Texas, USA
The event was attended by celebrities and representatives from a wide range of brands and industries, including Roku, The Coca-Cola Company, Paramount+, LinkedIn, Hyatt, MediaLink, Warner Music Group, creators Colin and Samir, SXSW Head of Media Partnerships Brett Cannon, chef and TV personality Andrew Zimmern, comedian Jorma Taccone, producer Ali Bell, professional golfer Sergio Garcia, politician Michael Tubbs, and more.
▲ bemyfriends participated in the SXSW 2023 event as one the main hosts, along with TripAdvisor and Candle Media. Napkins and beverage brochures inform the participant about the hosts. @ Austin, Texas, USA
▲ Hanna Park, CMO (second from left), and Samuel Hwiewon Son, VP of Business Development & Partnership (third from the left) represented bemyfriends at the SXSW 2023 event. @ Austin, Texas, USA
▲ (From left to right) Negin (UTA Manager), Hanna Park (bemyfriends CMO), Samuel Hwiewon Son (bemyfriends VP of Business Development & Partnership), Aaron Franklin (chef). @ Austin, Texas, USA
▲ Creators Samir (left) and Colin (right), who have 1.2 million subscribers on their "Colin and Samir" YouTube channel. @ Austin, Texas, USA
▲ A portion of the food served by Aaron Franklin and José Andres at the SXSW 2023 event. @ Austin, Texas, USA
▲ Top US chefs Aaron Franklin (left) and José Andrés (right) attended as chefs, serving food and cocktails. @ Austin, Texas, USA
▲ (From left to right) bemyfriends CMO Hanna Park, Chef José Andrés, UTA Managers Chloe & Negin. @ Austin, Texas, USA
▲ About 150 brand leaders, creators, talents, athletes, chefs, and politicians from all over the world participated in the SXSW 2023 event and networking party co-hosted by bemyfriends. @ Austin, Texas, USA
After entering into a strategic partnership with UTA in January and raising an investment from Cleveland Avenue in March, bemyfriends is actively forming connections with the clients and local network of its partners. In doing so, the company plans to expand the global fandom business into various fields, such as entertainment, sports, and lifestyle, while securing customers in the United States to solidify its position as the leading global fandom business company.
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South by Southwest is driven by the motto, "Dedicated to helping creative people achieve their goals." In a similar fashion, bemyfriends will continue its global journey to help brands building fandom businesses achieve their goals in 2023.
▶ Related articles:
bemyfriends Receives Strategic US Investment to Amplify the Global Business of Fandom
South by Southwest is driven by the motto, "Dedicated to helping creative people achieve their goals." In a similar fashion, bemyfriends will continue its global journey to help brands building fandom businesses achieve their goals in 2023.