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bemyfriends Talks About the Importance of Data Ownership and Community Building With Web3 Leaders

Ever since bemyfriends entered into a strategic partnership with United Talent Agency (UTA) in January 2023, the company has been actively engaged in debates about the importance of the fandom business and the value of ownership at major global events as part of its international expansion. 
In April, global leaders from the Web3 industry gathered in New York City for the NFT NYC conference. During the conference, bemyfriends co-hosted an event with UTA and Amazon Web Services (AWS) in Nubeluz at the Ritz-Carlton hotel in New York. The event served as an occasion for bemyfriends to emphasize the value of ownership and forming authentic relationships with fans to build a sustainable brand in the Web3 era.

▲ An invitation to the "FUTUR3 MAK3RS" event in New York City, co-hosted by bemyfriends.

▲ View from the Nubeluz at Ritz-Carlton Hotel New York in Nomad (North of Madison Square Park).

 
Web 3: The era of platform decentralization and data ownership
Web3 is a new version of the web that provides a personalized online experience where people can find and view only the knowledge they need from the vast amount of information on the Internet. While still in its early stages, the concept of Web3 has emerged as a major topic for debate in the fandom business and the creator economy, with NFTs in particular getting a lot of attention. NFTs (non-fungible tokens) are a key part of Web3's infrastructure as a way to prove digital ownership of content. Unique digital content can be tokenized and traded in the form of NFTs.

Many of the core principles of the fandom business that bemyfriends promotes are also central to Web3. To create a long-lasting brand in the fandom business, it is essential to engage and interact with fans in your own exclusive space. Of course, monetization is also key to enhancing profitability by generating revenue from these interactions. 

The IT solutions and services offered by bemyfriends give owners complete ownership over their content and data, while allowing them to run their own fandom businesses independently.


bemyfriends shares its philosophy in New York
The value of ownership to brand sustainability
bemyfriends, the global fandom business experts, has been providing its clients ("owners") with full ownership of their content and data in the all-in-one SaaS solution, b.stage. At the FUTUR3 MAK3RS event in New York, Steve Wooseok Seo (co-CEO), June Kay Kim (CTO), Hanna Park (CMO), and Samuel Hwiewon Son (VP of Business Development & Partnership) spoke in-depth with artists and brand leaders about the importance of ownership in the fandom business.
 
  • Taking ownership of your content and data on your own platform means you can be independent of social media algorithms.
  • With b.stage, owners can sustain their businesses by building close relationships with their super fans. Through direct transactions with no intermediary platforms, owners (content producers) can increase revenue from monetizing their work to fans (content consumers).
  • In the age of hyper-connectedness, building a vast amount of followers on large platforms has served as a method of building businesses for many brands (be it personal or corporate). On the other hand, communities powered by b.stage aim for deeper connections with a select number of super fans. Even if the fans on b.stage are outnumbered by the major platforms, it has a significantly larger economic impact as it provides owners with the space to exclusively target high-intent audiences.
  • Web3 technology exists, but it is difficult to make use of it to form and activate communities at this stage. Despite this, b.stage's NFT wallet login feature allows you to form a gated community after verifying your identity, adding value to the existing Web3 infrastructure.
At the event, the value of ownership resonated strongly with global leaders in the Web3 industry. They also responded favorably to hearing about b.stage's ability to bring added value to Web3. In addition to co-hosts bemyfriends, Amazon Web Services (AWS), and the UTA Web3 team, the event was attended by representatives from The Estée Lauder Companies, OpenSea, FaZe Clan, Salesforce, Chainlink Labs, Sandbox, POLYGON, and PricewaterhouseCoopers (PwC).

▲ Global brand leaders and artists network at the FUTUR3 MAK3RS event, co-hosted by bemyfriends, AWS, and UTA at the Ritz-Carlton Hotel in New York.

▲ (Left) Liz Bacelar, Head of Innovation at The Estée Lauder Companies
     (Right) Hanna Park, CMO of bemyfriends @ The Ritz-Carlton Hotel New York


▲ Global brand leaders and artists gather on the rooftop at the FUTUR3 MAK3RS event, co-hosted by bemyfriends, AWS, and UTA. @ The Ritz-Carlton Hotel New York


▲Speciality cocktails at the FUTUR3 MAK3RS event co-hosted by bemyfriends.  @ The Ritz-Carlton Hotel New York


▲ Samuel Hwiewon Son, VP of Global Business & Partnerships, and Steve Wooseok Seo, co-CEO, represented bemyfriends at the FUTUR3 MAK3RS event co-hosted by bemyfriends, AWS, and UTA. @ The Ritz-Carlton Hotel New York


▲ Global brand leaders and artists network at the FUTUR3 MAK3RS event, co-hosted by bemyfriends, AWS, and UTA. @ The Ritz-Carlton Hotel New York


▲ UTA and bemyfriends representatives gather at the FUTUR3 MAK3RS event, co-hosted by bemyfriends, AWS, and UTA.  @ The Ritz-Carlton Hotel New York


▲ (L-R) Steve Wooseok Seo (co-CEO of bemyfriends) Chloe (manager, UTA), Hanna Park (CMO of bemyfriends) and Samuel Hwiewon Son (VP of Global Business & Partnerships at bemyfriends) @ The Ritz-Carlton Hotel New York


▲ (L-R) Steve Wooseok Seo, co-CEO of bemyfriends, Adam Bauer, SVP of Partnerships & Business at Faze Clan, and Samuel Hwiewon Son, VP of Global Business & Partnerships at bemyfriends @ The Ritz-Carlton Hotel New York


▲ (From left) June Kay Kim (CTO of bemyfriends), Hanna Park (CMO of bemyfriends) @ The Ritz-Carlton Hotel New York


▲ (Middle) Steve Wooseok Seo, co-CEO of bemyfriends, networking with event attendees @ The Ritz-Carlton Hotel New York


▲ The FUTUR3 MAK3RS event, co-hosted by bemyfriends, AWS, and UTA, brought together global leaders in Web3, over 100 artists, and 64 brands @ The Ritz-Carlton Hotel New York


▲ (Center) June Kay Kim, CTO of bemyfriends, networking with attendees. @ The Ritz-Carlton Hotel New York


▲ (Middle) Hanna Park, CMO of bemyfriends, speaks to the Head of Web3 (former CMO of Samsung's Wireless Business Division in the US) at Salesforce. @ The Ritz-Carlton Hotel New York


▲ (Middle) Steve Wooseok Seo, co-CEO of bemyfriends, and June Kay Kim, CTO of bemyfriends, speak with attendees.

 
It may still be too early for Web3,
but bemyfriends is ready for the future of the fandom business
Some may dismiss NFTs as a core component of Web3 infrastructure, perceiving them as merely an investment or marketing tool. This represents the general industry belief that Web3 may have the technology, but it has yet to reach the level of commercialization.
It's too soon to predict the usability of Web3. However, one thing that many members of Generation Z have in common is that they create content based on their personal stories, which bodes well for the eventual commercialization of Web3. Brands would need to start preparing for the Web3 and NFT revolution now because change doesn't happen overnight. True global leaders will be able to anticipate and adapt to emerging trends, pushing beyond the boundaries of conventional wisdom.


 
“It's still early”

At the event, bemyfriends handed out hats with the phrase "It's still early" as gifts to  attendees. What if a solution like b.stage, incorporating Web3 technology, can create added value by building brand communities, leveraging infrastructure like NFTs, and helping owners build businesses based on fan loyalty? As the value of ownership continues to resonate with people, the time will come for creators to own their content and data.

bemyfriends is awaking global brand leaders to the democratization of ownership.
"Ownership is essential for diversifying monetization opportunities in the fandom business."

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