bemyfriends Helps Osaka544, Popular YouTube Creator with Over 1 Million Followers, with Fandom Business Solution
by BEMYFRIENDS06.12.23
- bemyfriends supports Osaka544 in expanding beyond content creation to the direct-to-fans business model with global eCommerce and merchandising.
- "Earning stable and diversified revenue is a major challenge for creators," says Brice Lee, co-CEO of bemyfriends. "As a partner to Osaka544, bemyfriends will actively support Osaka544 in enhancing the value of its IP and building a sustainable business."
SEOUL, Korea - June 12, 2023 (MON) - bemyfriends is supporting the popular YouTube creator with over 1 million followers, Osaka544, in enhancing its fandom business. By offering the full range of fandom business services, bemyfriends will assist the creators in forming a closer relationship with fans and establishing sustainable revenue sources based on the direct-to-fans business model. In addition to strengthening the creator’s IP and eCommerce businesses, the partnership will also see Osaka544 creating an exclusive, owned platform by leveraging the company's bespoke platform builder, b.stage.
With a vision of forming a bridge between Korea and Japan, Osaka544 has amassed over 1 million followers on YouTube thanks to its authentic portrayal of Japanese culture through the eyes of the main hero, Director Matsuda. The creators behind the channel have selected bemyfriends as their global fandom business partner to help them continue to create high-quality content, while strengthening their position as a creator through special experiences and perks for fans. In doing so, bemyfriends will build "544 Story," a platform that will provide fans with access to exclusive content and experiences using the all-in-one fandom solution b.stage. The company will also offer consulting services from experts in the IP business and global eCommerce to help Osaka544 expand the reach of its fandom business.
On its b.stage, Osaka544 will provide fans with previously unseen content, including personal tips from Director Matsuda and footage from behind the scenes. In addition, they will introduce a rebranded logo and merchandise for fans developed in cooperation with the bemyfriends IP business team to reflect the creator's vision and the meaning of "starting in a new space." bemyfriends' team of global eCommerce experts have also been brought on board to expand the worldwide reach of their business. Currently, Osaka544's b.stage (544.bstage.in) is offering fans a chance to win a highball cup to celebrate reaching 1 million followers. A total of 100 fans will receive a highball cup autographed by Director Matsuda through a random draw using the b.stage Survey feature. Other events to enhance fan engagement will also include the briefcase used by Director Matsuda.
"For platform-based content creators to be sustainable, they need to understand their fans, communicate with them on an authentic level, and build a stable revenue model," says Choi Hyun-Ju, the CEO of Osaka544. "We chose bemyfriends as our strategic partner to expand our fandom business because of their extensive market knowledge and expertise. Together with bemyfriends, we will build deeper relationships with our loyal fans and grow our business to become a bridge between Korea and Japan."
"In order for professional creators to build a sustainable business that allows them to focus on their creative activities, they need trusted experts to help them with strategy and consulting," says Brice Lee, co-CEO of bemyfriends. "As a partner to Osaka544, bemyfriends will leverage our fandom business know-how to actively support Osaka544 in earning stable and diversified revenue, enhancing the value of its IP and building a sustainable business."
Meanwhile, a wide range of Korean and international owners have adopted b.stage to enhance their fandom businesses in various industries, from K-Pop artists to eSports, media, and content.