b.stage Differentiates Commerce Market with Fandom-Specialized Logistics Infrastructure
by BEMYFRIENDS02.12.26
- b.stage GMV surpasses 80 billion KRW in 2025, physical goods account for over 50%
- 200 commerce shops operating among 350 clients, 60% utilize logistics services
- Integrated system from commerce operations to global shipping... Strengthening full-cycle IP growth support
SEOUL, Korea - Thursday, February 12, 2026 - Global fandom business company 'bemyfriends' has completed a global fulfillment system specialized for fandom commerce through its proprietary logistics center. This marks a strategic advancement as fandom platform 'b.stage' differentiates itself from generic commerce platforms by integrating the entire process—from planning fandom-specific products like season's greetings and membership kits to global shipping across 220 countries—providing comprehensive support for IP growth.
bemyfriends has designed b.stage to create a seamless flow connecting membership, community, content, and commerce. By combining this with proprietary global logistics capabilities, the company has internalized the fandom business operational structure beyond simple sales support.
This evolution is delivering tangible results. bemyfriends' total Gross Merchandise Value (GMV) for 2025 exceeded 80 billion KRW, with physical goods transactions accounting for over 50% of the total. As the proportion of fandom-specific products such as season's greetings, membership kits, and limited-edition goods has expanded, the structure converting fan activities into actual revenue has stabilized.
Currently, over 200 IPs among all b.stage platforms operate commerce shops, with approximately 60% utilizing both b.stage-based commerce operations management and logistics services. bemyfriends has established a logistics network capable of shipping to 220 countries worldwide and is expanding global revenue proportion by growing overseas fan-targeted product distribution centered on K-POP artists and domestic/international IPs.
bemyfriends' logistics capabilities are specialized for fandom commerce characteristics. They are optimized for fandom business-specific requirements including pre-order-centered structures, simultaneous limited-edition releases, complex product configurations like membership kits, season's greetings, special benefits and albums, and global cross-border shipping. The entire process from product planning to packaging, shipping, and delivery is designed according to IP characteristics and fan consumption patterns, representing concentrated fandom business expertise.
Based on these capabilities, bemyfriends is expanding overseas fandom commerce for K-POP artists and other domestic/international IPs while strengthening B2B distribution networks. The strategy is to support the entire IP growth cycle from commerce shop establishment to global shipping, ensuring long-term stabilization of fandom business revenue structures.
Steve Seo, CEO of bemyfriends, stated, "This logistics capability enhancement signifies the completion of core infrastructure for our 'Fandom Business 360' strategy. Through global fulfillment capabilities specialized for fandom business that generic commerce platforms cannot provide, we enable IP owners to focus on building relationships with fans without worrying about commerce operations complexity. bemyfriends will lead the fandom commerce ecosystem as a practical partner for IP growth, beyond simply providing technology."
Meanwhile, bemyfriends continues to strengthen 'Fandom Business 360' capabilities that connect fan communities, memberships, commerce, data analytics, and global distribution centered on b.stage. Through the recent acquisition of Dreamus Company (060570), which operates music platform 'FLO,' the company has expanded its value chain encompassing music, concerts, merchandise, and fandom platforms, and plans to further enhance fandom business execution capabilities by combining platform, commerce, and distribution infrastructure.