“KPop Demon Hunters” Official b.stage Pop-up Merchandise Unveiled
by BEMYFRIENDS11.13.25
- Official “KPop Demon Hunters” merchandise debuts at Seoul pop-up… Online pre-sale starts November 25
- Pop-up & merchandise global sales operations through official merchandise partner 'b.stage'
- Select limited-edition merchandise to be exclusively released at Seoul pop-up
SEOUL, Korea - November 13, 2025 (Thu) - b.stage is unveiling official “KPop Demon Hunters” merchandise lineup for the Seoul official pop-up (KPop Demon Hunters Official POP-UP – SEOUL) today (13th, KST) for the first time worldwide. b.stage, an official merchandise partner, planned and produced this official pop-up and merchandise in collaboration with Netflix. b.stage will oversee the entire process, including future global distribution of official merchandise in the region.
The pop-up venue will showcase various products reflecting the worldview of the series' characters "HUNTR/X" and "Saja Boys." Key items include ▲Derpy & Sussie plush dolls and keyrings ▲apparel and accessories ▲K-POP style goods (random photocards, photocard holders, collect books, etc.) ▲song-themed artwork CD keyrings, with some products available as Seoul pop-up exclusive limited editions.
Fans can purchase merchandise online in advance from 11:00 AM on Tuesday, November 25 through midnight on Sunday, November 30 via the “KPop Demon Hunters” official fan community (kopdemonhunters.fan). Online purchasers can pick up their products directly at the pop-up venue through b.stage's "on-site pickup" feature, and direct purchases will also be available at the pop-up venue starting Thursday, December 4.
b.stage is a specialized company that has developed fandom businesses for various global IPs, including K-POP artists. In particular, it has extensive experience across all areas of fandom business, including merchandise planning and production, character business, and pop-up store planning and operations. For this “KPop Demon Hunters” project, b.stage has consolidated its accumulated global fandom business expertise to present a diverse product lineup that allows fans worldwide to experience the series' impact through tangible items.
A b.stage representative stated, "This merchandise was carefully planned to enable fans worldwide who have been enthusiastic about ‘KPop Demon Hunters’ to experience the series' through collaborative products and develop a deeper connection with the film. Global fans will be able to reserve and purchase more conveniently through the official fan community and enjoy a special experience on-site."
The Seoul official pop-up will be held from Thursday, December 4 through Sunday, December 28 at Seongsu-dong (7, Yeonmujang 19-gil, Seongdong-gu). "Membership Days" for membership fans will run from Thursday, December 4 through Sunday, December 7, with advance reservations opening at 11:00 AM on Tuesday, November 18 through the b.stage-based official fan community. General reservations will be available starting Thursday, November 20, with each reservation allowing entry for the ticket holder plus one companion.
Meanwhile, “KPop Demon Hunters” has become Netflix's most-watched film of all time since its June release. The song "Golden" from the film also reached #1 on the US Billboard Hot 100 and UK Official Singles Chart, continuing its global phenomenon status.
The official fan community offers ongoing membership registration for "HUNTR/X" and "Saja Boys," with exclusive communities operated for membership fans. Following the Seoul pop-up, a pop-up tour will sequentially visit major Asian cities including Singapore, Bangkok, Tokyo, and Taipei.