b.stage Launches Global Fan Commerce Shop for 'KREAM' To Establish Foundation for Global Expansion
by BEMYFRIENDS06.23.25
- Selling tripleS and ATEEZ collaboration products... Expanding use cases for b.stage-based global commerce platform
- Strengthening brand and product-centric participation design... b.stage expands fandom platform into retail and fashion industries
SEOUL, KOREA - June 23, 2025 (Monday) - Global fandom business total solution 'b.stage' is supporting the global commerce market expansion of premium limited-edition trading platform 'KREAM'. KREAM recently built a global fan commerce shop (global.kream.co.kr) through b.stage and began selling tripleS X OVER THE PITCH collaboration products on the 10th. Starting from the 20th, they began selling ATEEZ X Vandy The Pink collaboration products, receiving significant attention from fans worldwide.
KREAM has been rapidly growing, recently ranking first in transaction volume in the global resale platform market. The company has secured investment and business foundations in key regions including the United States, Japan, and Southeast Asia, rapidly expanding into Malaysia, Indonesia, and other markets. In fact, KREAM recorded revenue of 177.5 billion won in 2024, a 45.3% increase year-over-year, continuing its growth trajectory.
Through this collaboration with b.stage, KREAM has taken its first step toward strengthening commerce capabilities to respond to global fandom demand. Based on b.stage's all-in-one commerce solution, they have established a dedicated global platform that integrates the entire process from membership registration to payment and delivery, currently in pilot operation.
Through this partnership, b.stage has proven its ability to enable consumer participation design centered on brands and products, going beyond simple commerce. b.stage provides not only essential functions for global e-commerce offered by platforms like 'Shopify' or 'Cafe24', but also fandom-specific features such as content management and community operations all in one solution, delivering differentiated solutions to the global fandom-based commerce market. Particularly, with platform customization features that can express KREAM's premium brand identity, it is designed to provide immersive brand experiences for global fans as well.
As fandom-based branding gains attention across various industries including retail, fashion, and content, b.stage has once again proven the platform's versatility and scalability through this case. Moving forward, the company plans to create a fandom business environment where brands and fans connect more deeply, based on technology and services centered on fan experiences.
A KREAM representative stated, "KREAM is a space where fans of limited-edition premium brands gather, evolving beyond a simple resale platform into a lifestyle commerce that connects tastes and cultures of users worldwide. This collaboration with b.stage will present new consumption methods centered on brand fandom while serving as an opportunity to extend the premium experience that KREAM pursues to global fans."
Steve Seo, Co-CEO of bemyfriends, which operates b.stage, emphasized, "Fandoms formed around brands and products are now entities that create and expand culture themselves, beyond simple consumption. We believe the platform's role is to connect fandom potential through technology and create sustainable relationships across various fields. Therefore, b.stage will continue to support autonomous connections across all industries where fandoms exist, including K-POP, retail, fashion, sports, and lifestyle, continuing business expansion that transcends industry boundaries."
Meanwhile, b.stage is expanding business with global IPs across various fields including G-DRAGON, Jeon Somi, musical actor Kai, and I-POP group W.I.S.H, broadening the application scope of the fandom platform across industries including retail, fashion, and content. The company is creating an environment where brands and fans can connect more densely across all areas where fandoms exist, and plans to continue presenting new standards for fandom business based on platform value centered on fan experiences.